AWARD-WINNING NO.1 BESTSELLER
The Mindset Diet book
Escape the Trap of Yo-Yo Dieting
and go from
Disillusioned Dieter to Empowered Eater
If you are tired of losing weight only to put it back on again, this book will help you understand what has been driving your eating and show you how to change it.
The Mindset Diet is not another diet plan. It combines mindset tools, practical self-coaching activities, client stories and research to help you change your thinking, habits and relationship with food, so that you can lose weight in a way you can sustain.
Look inside the book ⤵️
Winner of the Janey Loves Platinum Award for Health and Wellbeing Book 2024
Finalist in the Business Book Awards 2025
Are you tired of starting another diet?
You know what you “should” be eating, yet struggle to stick to it. Life get's in the way and you start over each Monday morning. It's exhausting.
Perhaps you lose weight while you're following the diet, but gradually your weight creeps back on and you are left blaming yourself for not maintaining the weight loss you worked so hard to make. It's frustrating.
The Mindset Diet helps you move from being that disillusioned dieter to becoming an empowered eater. To becoming someone who understands their choices and can make decisions that support their health, wellbeing and wider life.
Because you don't need another diet plan or another set of food rules. You've been there lots of times before. Now is time to do something different, to understand the thinking, habits, beliefs and circumstances influencing your eating, so you can escape the yo-yo dieting cycle.
What makes The Mindset Diet different?
This is a book about changing your relationship with food, not following another restrictive eating plan.
Inside, you will not find prescribed menus, calorie targets or lists of foods you are forbidden to eat. Instead, you will learn how your habits developed, what triggers your eating and why willpower alone has not created lasting change.
Through 36 practical self-coaching activities, you will be encouraged to explore your own food story, your environment, beliefs, values, identity and routines.
You won’t be told what to do. You will develop the self-awareness and mindset tools to decide what will work best for you so you can sustain your weight loss this time.
The four stages of sustainable change
Observe
Before you can make changes, you need to understand what is happening now.
You are encouraged to be curious about your eating habits, triggers, routines and internal dialogue without judging or criticising yourself. This gives you a clearer picture of what has brought you to where you are today.
Declutter
Not everything you have learned about food, dieting or yourself still serves you.
You will begin to declutter unhelpful beliefs, old dieting rules, environmental triggers and patterns of thinking that keep you trapped in the exhausting yo-yo dieting cycle.
Build
Once you understand what you want to change, you can begin building habits, beliefs and routines that support the life you want.
The focus is on small, sustainable changes rather than trying to transform everything overnight.
Maintain
Losing weight is only part of the story. The real transformation is sustaining your new habits through celebrations, stress and daily life.
You will learn how to notice “the creep” before familiar habits take over and how to return to the principles that support you.
What will you find inside the book?
Self-coaching activities
The book contains 36 practical self-coaching activities based on questions and exercises I use with clients when coaching in groups or one-to-one.
Each activity helps you move beyond simply reading about change and begin applying what you learn to your own life.
Client stories
Real client stories demonstrate how the tools can be applied and the wider changes they can create.
You will also read my own story. I was my first client and The Mindset Diet grew from what I learned as I applied NLP to my own relationship with food.
Research and explanation
The book explores why traditional dieting so often fails to create lasting results. The book cites the research that is out there. You will understand why habits, environment, stress, beliefs and identity all matter in achieving sustainable
weight loss.
A toolkit for life
The principles in the book extend beyond food and has led me to believe that how we do food is how we do us.
Readers often find themselves making changes to their confidence, routines, boundaries, environment and wider wellbeing.
Meet The Mindset Diet AI Book Companion™
Sometimes you read an idea that makes perfect sense, but you are unsure how to apply it to your particular circumstances. At other times, you may want to revisit an exercise without searching through the whole book.
The Mindset Diet AI Book Companion™ helps you interact with the ideas and framework in the book. You can ask questions about what you have read, explore the concepts more deeply and receive prompts to help you apply them to your own life.
I call it a coach-in-your-pocket but it does not replace me or professional healthcare advice. What it does give you is an additional way to engage with the book, to go deeper in your self discovery and continue your self-coaching between chapters or sessions with me.
track your thinking in The Mindset Diet notebook
The Mindset Diet is designed to be used, not simply read.
I've created an accompanying blank notebook to give you a dedicated place to record your thinking, capture your lightbulb moments and track the changes you are making.
You could use it to:
Record your responses to the book’s coaching questions
Explore your eating habits and triggers
Reflect on your food story
Track your changing thoughts, habits and identity
Record your progress and celebrate your successes
Journal about food noise or thoughts that interfere with sleep
Keep your Mindset Diet work together in one place
A reader described the matching book and notebook as feeling like her own self-development course.
You can also use the QR code inside the book to download a free workbook containing the coaching activities.
TESTIMONIALS
What are readers saying?
“It’s different from anything else I’ve picked up”
“It’s not about quick fixes but understanding our habits around food. I especially connected with the client stories, which reminded me of my own challenges. Plus, I absolutely love the practical self-coaching activities. They are priceless.”
- lei
“The book looks at your relationship with food on a deeper level”
“Fantastic book, the first book I have seen that is more than just a fad diet or cutting out food and starving yourself. The book looks at your relationship with food on a deeper level to change your unconscious habits.”
- Em
“It empowers you to make changes that are sustainable”
“As someone who has been on multiple fad diets and yo-yo dieted my whole life, this book empowers my inner mindfulness to think about my everyday eating habits and make changes that work for me and are actually sustainable.”
- Sarah
TESTIMONIALS
What the Experts Say
"A truly must-have book on the relationship between mind and diet"
"This is a truly must-have book for anyone who is interested in the relationship between the mind and diet.
The Mindset Diet includes practical guidance, self-coaching activities and highly relatable stories from Caroline’s own journey, which make it an easy, engaging and enjoyable read."
Kate McCartney, NLP Master Trainer
Toby and Kate McCartney Ltd
"Make lasting changes for safe, natural weight loss"
"Following a set plan for 4, 6, 8 even 12 weeks is easy. But what happens after that?
The Mindset Diet will allow you to work through your own lifestyle influences, dietary patterns and triggers to identify how you can overcome barriers and make lasting changes to the way you eat to allow for safe, natural weight loss"
Jennifer Williams, Nutritional Therapist
"Opens a door where you are in control of your dress size"
"As a former “yo-yo dieter”and weight-loss programme consultant, I recommend that anyone who's found themselves being drawn into restrictive weight-loss plans look at this book. You'll find a whole new door opening for you where you are in control of your dress size.
As a consultant I observed many reach their ‘ideal’ weight return, some for the 10th, even 20th time, drawn by the myth dieting works."
Angela Roth, Business Coach for Heart-led Entrepreneurs
An award-winning bestseller
The Mindset Diet was published by Rethink Press in February 2024 and became an instant No.1 Amazon bestseller in multiple categories.
It won the Janey Loves Platinum Award for Health and Wellbeing Book in 2024 and was selected as a finalist in the Wellness and Wellbeing category of the Business Book Awards 2025.
The book and my approach have also been featured in publications including Platinum Magazine, Best magazine, Woman’s Own and London Daily News.
The book has been used to support learning within the Freshwell GP surgery as part of their weight loss programme for those needing support with emotional eating.
About the author Caroline Tyrwhitt
I am an NLP trainer, a Personal Care Institute-accredited health and wellbeing coach and a recovering yo-yo dieter.
During my years as a leader in education, work overwhelm, menopause and my everyday habits gradually affected my weight, energy and wellbeing. I knew a great deal about diets, but no longer had the energy or motivation to begin another one.
Learning NLP changed my understanding of my relationship with food. I began unpicking the habits, triggers, beliefs and self-talk that had kept me losing and regaining weight.
I lost more than 55 pounds and, more importantly, changed the way I thought about food, health and myself. The Mindset Diet brings together what I learned through that personal transformation, my professional training, research and my work with clients.
Choose how you would like to read and use the book
STILL NOT SURE?
Frequently Asked Questions
Is The Mindset Diet a diet plan?
No. It does not provide meal plans, calorie targets or lists of forbidden foods. It helps you understand and change the thinking, habits and influences behind your eating.
Who is the book for?
It is primarily written for women who are tired of yo-yo dieting and want a more sustainable approach to weight loss and their relationship with food. However, male readers have also found its tools and principles relevant.
Do I need to read the book in chronological order?
The four stages provide a clear journey through Observe, Declutter, Build and Maintain, so reading it in order is valuable initially. You can then return to particular chapters and activities whenever they become relevant and work on them in more depth.
Does the book include practical exercises?
Yes. It contains 36 self-coaching activities to help you apply what you are learning. A downloadable workbook that contains just the coaching activities is available through a QR code inside the book.
What is The Mindset Diet AI Book Companion™?
It is an interactive companion to the book. It helps you ask questions, explore the framework and apply the ideas to your circumstances. It does not replace personal coaching or professional healthcare advice.
Do I need the notebook?
No, but writing down your responses can help you think more deeply and create a record of your transformation. You can use the matching notebook, the downloadable workbook or a notebook of your own.
Can I order a signed copy?
Yes. I would love to send you a signed and personally inscribed copy. It is only available through this dedicated website or at events.
Is the book available outside the UK?
Yes. The Mindset Diet is available through international booksellers, including retailers in the United States, Canada and Australia. Postage is added for signed-copies brought from me outside of the UK. The AI Book Companion is available through the website wherever you are.
Ready to rewrite your food story?
You do not need another diet that depends on deprivation, perfection or willpower.
The Mindset Diet will help you understand how you created your current relationship with food and give you practical tools to begin changing it.
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